sbe, a leading international hospitality group that develops, manages and operates global hospitality brands has announced the launch of its new luxury global brand, The House of Originals in partnership with Accor. The House of Originals is a luxury collection of properties from sbe featuring a bold spirit that challenges and inspires. sbe has launched this new hotel brand collection which will include the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul, and the Shore Club in Miami Beach. The House of Originals combines the best of what sbe has to offer. This new brand will create a community for its guests, predicated on luxury experiences and cantered around sbe’s iconic culinary and mixology offerings. Further, the support of sbe’s partner, Accor, will be critical in establishing the brand internationally by offering sbe’s customers and partners access to an unparalleled global distribution and procurement infrastructure.