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Hyatt announces plans for second Hyatt Centric Hotel in Central America

Hyatt Hotels has announced that a Hyatt affiliate has entered into a franchise agreement with LATAM Hotel Corporation for a 138-room Hyatt Centric hotel in San Salvador, El Salvador. Hyatt Centric San Salvador will be located in Soho Cascadas, a mixed-use development project, and managed by GHL Hotels. Expected to open in Q4 2018, Hyatt Centric San Salvador will mark the first Hyatt hotel in El Salvador and the fifth Hyatt Centric hotel in Latin America. Designed as a launchpad for savvy explorers seeking authentic local experiences, the hotel will join existing Hyatt Centric hotels in Guatemala City, Guatemala and Montevideo, Uruguay, and soon-to-open hotels in Santiago, Chile and Lima, Peru. “Hyatt Centric San Salvador will boast an unbeatable location at the center of the city within easy reach of the ocean and mountains, making it a launch pad for sightseeing, dining and experiencing everything that El Salvador has to offer,” said George Vizer, senior vice president, franchise operations for the Americas at Hyatt. “We are very proud of the growth the Hyatt Centric brand is having in the region and look forward to continued success with LATAM Hotel Corporation and GHL Hotels.”
The capital city of San Salvador is the cultural, educational, and financial center of El Salvador, and is encircled by green-tipped hills and volcanoes. The hotel, originally announced as a Hyatt Place hotel, will be located within the existing Las Cascadas retail mall, a neighborhood surrounded by one of the city’s most exclusive gated residential communities, office parks and the U.S. Embassy. The hotel will be a key addition to Soho Cascadas, an upscale arts, lifestyle, and entertainment complex within Las Cascadas that offers numerous restaurants and bars, features works by local artists and hosts cultural events that reflect San Salvador’s urban style. Guests looking to discover something unexpected will find Hyatt Centric San Salvador’s location easily accessible from Monseñor Óscar Arnulfo Romero International Airport.
“The hospitality Hyatt Centric San Salvador will offer travelers will surprise the market,” said Fernando Paiz, president, LATAM Hotel Corporation. “Continuing our relationship with the Hyatt Centric brand, we’re confident we can demonstrate our expertise to guests, helping them tap into the city’s cosmopolitan hot spots or unique destinations known only to locals.
LATAM Hotel Corporation also owns Hyatt Centric Guatemala City, Hyatt Place Tegucigalpa, Hyatt Placae Managua and Hyatt Place San Pedro Sula, which is currently under development and expected to open in Q3 2018