Marriott International marks 2017 as Year of Historic International Expansion

Marriott International has announced that 2017 represented its most successful year for signing development contracts outside North America, fuelled by record signings in Asia and Europe. Globally, at year-end 2017, the company operated or franchised more than 6,500 hotels and over 1.25 million rooms, with a third of the rooms located outside North America. Marriott International and its franchisees opened more than 470 hotels with over 76,000 rooms around the world during the year. In the Asia Pacific market alone, the company opened 18,000 rooms and signed 31,000 rooms in 2017. Today, the market represents 15 per cent of our global rooms but nearly a third of the company’s pipeline. Greater China alone represents eight per cent of the company’s global rooms and 19 per cent of the year-end pipeline.
“Marriott International continued to increase its global presence in 2017, opening properties in five new countries and territories and reaching a presence in 127 countries and territories around the world. Our growth is fuelled by the broadest portfolio of lodging brands in the industry, impressive international expansion, and a large proportion of projects in the most valuable tiers. We are particularly pleased with the accelerating growth of our legacy Starwood brands,” says Tony Capuano, Executive Vice President and Global Chief Development Officer, Marriott International.
In 2017, Marriott seized on the growing demand for select service hotels worldwide, signing a record 578 contracts for its 11 brands such as Courtyard, Moxy, and AC. Outside of North America, select service signings totalled 158 contracts with particular strength in the Asia Pacific region.