W Hotels Worldwide has announced plans to open W Rome in the capital city. W Rome will be developed by Omnam Group through a real estate fund managed by Kryalos SGR. The hotel, set across two historic buildings in the energetic Via Veneto neighbourhood, will connect guests to what’s new and next in Rome as of 2021. Ideally situated near the famous Spanish Steps and the fashionable boutiques of Via Condotti, W Rome will feature 159 stylish guest rooms and suites, including a decadent Extreme WOW suite (the brand’s take on the traditional Presidential Suite). Social spaces at W Rome include the W Living Room (the W brand’s spin on the hotel lobby) along with two vibrant restaurants and over 120 square metres of ultra-modern event space. Throughout the hotel, guests will have unlimited access to the brand’s signature ‘Whatever/Whenever’ service, delivering whatever they want, whenever they want it. In addition to Rome, W Hotels is also slated to debut in Marbella and Edinburgh in 2021.
W Hotels boasts a worldwide portfolio of more than 50 properties and is on track to reach 75 hotels by 2020. This announcement reaffirms the unstoppable growth of the brand in Europe, where W Hotels currently operates seven properties. Ten new W hotels are planned in the region, with the arrival of W Tel Aviv in early 2018, the opening of W Hotels in Madrid, Belgrade and Portugal’s stunning Algarve coast in 2019, followed by Prague and Budapest in 2020.
“Rome is one of Italy’s most stylish and fashionable cities, and therefore, a perfect destination for the W brand. With its boundary-breaking design, buzzing spaces and unique style, W Rome will inject a new and decidedly social style of modern luxury to the Roman hospitality scene,” says Jenni Benzaquen, Vice President, Luxury Brands, Europe for Marriott International.